Way back in 2008 a bright-eyed, bushy-tailed, young(ish) winemaker fed up with slow and overpriced magazine advertising decided to address a problem he could see in the wine industry - a lack of affordable, quick and effective machionery & equipment sales due to exorbitant magazine advertising fees, so he set about creating an online option called WineIndustryClassifieds.com.au out of his own initiative and financing.
His vision was to supply a service to the Australian wine industry that hadn't been provided before. It was a hard slog initially, trying to convince people that the internet was the way to go. Many were just conditioned to spending thousands of dollars in magazines, but luckily that year there was a corresponding gadget release that would secure the future of all online advertising - the iPhone!
This put the internet into everyones pocket with subsequently faster and faster internet speeds ensuring that nobody now looks at a paper directory or magazine to search for anything.
With the best software, Wine Industry Classifieds flourished almost doubling visitation year on year to now what has become the longest running, most effective wine classifieds website in the Southern Hemisphere, and arguably anywhere in the world. The rest is history as they say!
It's been 10 years in the making of a legend. We've assisted winemakers, viticulturists, grapegrowers, suppliers and all sorts of people in the Australian wine industry to get stuff done. Some people have grown up with it from the beginning, others came upon it later on, whichever one you are we are sure it had a distinct effect on your advertising strategy, and we sincerely thank you for your patronage and look forward to the next 10 years together.
Thank you for believing with me.
Wine Industry Classifieds
Vinum Vitae Pty Ltd